Coneflower, Pow Wow Wild Be
Echinacea purpurea
$6.99
Unit price perBack for the 2026 season.
Pow Wow Wild Berry Coneflower turns up the intensity from midsummer straight through fall, its vivid rosy-purple petals radiating outward from bold coppery cones that give any sunny border a jewel-toned glow. Native to the Great Lakes region, this garden-tough perennial sinks deep roots that handle summer heat and dry spells with ease once established. It reaches two to three feet tall and blooms with remarkable staying power, drawing monarchs, swallowtails, and hummingbirds to the garden for weeks on end. As the season winds down, the seed-laden cones persist and goldfinches flock to them through autumn and into winter. Plant it in full sun in generous drifts at the border’s middle or back, where its purple flowers pop beautifully against the warm tones of ornamental grasses. It shrugs off deer and rabbits and asks for nothing more than good drainage and a spot in the sun.
Mature Height: 24 - 36"
Mature Spread: 18 - 24"
Sunlight Exposure: Sun
Water Needs: Moderate
Plant Profile
Coneflower, Pow Wow Wild Be
Sunlight Exposure
Sun
Water Needs
Moderate
Landscape Use
Border, Mass Planting
Growth Rate
Moderate
Growth Shape
Upright
Flowering Season
Summer, Fall
Foliage Color
Green
Pest + Disease Resistance
Deer Resistant, Rabbit Resistant, Insect Resistant, Disease Resistant
Pollinator + Wildlife Support
Native (Great Lakes Region), Pollinator – Butterflies, Pollinator – Hummingbirds, Benefits Birds
Season of Interest
Summer, Fall
Fall Color
Green
Garden Performance & Beauty
Flowers for Cutting, Repeat Flowering
Environmental Tolerances
Cold Tolerant, Juglone (Black Walnut) Tolerant
Winter Foliage
Deciduous
