August Plant of the Month: Coneflower

Every month, we celebrate a plant that has made a significant impact on our gardens, ecosystems and even our health. This month, we shine a spotlight on Coneflowers (Echinacea purpurea) and their cultivars, plants that have captivated botanists, horticulturists and nature enthusiasts for centuries. Their rich history and numerous benefits make them worthy of being honored as “plant of the month.” Read more about this stunning plant below and shop our Coneflower collection online.


A Historical Journey: From Native American Remedies to Garden Wonders

Coneflowers, scientifically known as Echinacea purpurea, are native to North America, where they have thrives for thousands of years. Native American tribes, particularly the Great Plains Tribes, were among the first to recognize the medicinal properties of Coneflowers. They used various parts of the plant, including its roots, leaves and flowers, to treat various ailments, such as infections, wounds and colds. This traditional use garnered the plant its common name, Coneflower. “Echinacea”, derived fron the Greek word “echinos”, meaning sea urchin, due to the spiny appearance of the cone-shaped flower centers. 

The plants reputation for healing spread, and European settlers learned about their medicinal properties from the Native American tribes. By the late 19th century, Coneflowers gained popularity as herbal remedies in the United States and Europe.

Cultivation and Hybridization: The Birth of Stunning Cultivars

An even better benefit of Coneflowers is the beauty their flowers offer in  garden settings. As interest in Coneflowers grew, horticulturists and botanists began to experiment with their cultivation and hybridization. The goal was to create new and stunning cultivars while preserving the plants inherent resilience and medicinal properties. 

In the 20th and 21st centuries, several Coneflower cultivars emerged, boasting a diverse range of colors, including purple, pink, white and yellow. These new cultivars attracted not only avid gardeners but also commercial interest as Coneflowers became sought-after ornamental plants for landscaping projects.

Importance of Coneflower as “The Plant of the Month”

Coneflowers have earned their place as “the plant of the month” due to several significant reasons:



  1. A Haven for Pollinators: Coneflowers are a magnet for bees, butterflies and other pollinators. The conical center of the flower, surrounded by vibrant petals, serves as a reliable source of nectar, contributing to the health and diversity of local ecosystem.
  2. Low-Maintenance and Hardy: Coneflowers are easy to grow and require minimal care. They are drought-tolerant and adaptable to various soil types, making them a perfect choice for both experienced gardeners and beginners. 
  3. Extended Blooming Season: Coneflowers provide a splash of color in gardens from early summer to fall, extending their blooming season longer than many other flowering perennials.
  4. Native Plant Conservation: By encouraging the planting of coneflowers and their native cultivars, Chalet supports the conservation of native plant species and promotes biodiversity in our landscapes. 
  5. Inspiration for Further Research: The study of Coneflowers has paved the way for broader research into plant hybridization, medicinal benefits and the role of native plants in ecological systems.


In conclusion, Coneflowers (Echinacea purpurea) and their cultivars have come a long way from their medicinal roots to become cherished garden wonders today. Their captivating beauty, ease of cultivation, and ecological importance make them deserving of the title “the plant of the month”. By appreciating and incorporating Coneflowers into our landscapes, we not only embrace a rich history but also contribute to a sustainable and vibrant natural world.

Shop our Coneflower collection online.


Jennifer Brennan


Jennifer Brennan is the Horticulture Information Specialist, advising and coaching gardeners at Chalet for over 30 years.