An adorable easy-care plant. The trichomes create a bright white appearance. The inflorescence (spike) is purple with lavender blooms. This air plant likes to be misted lightly daily in a drier climate if there isn't sufficient dew in the morning or a mid-level of humidity. It needs to dry rather quickly so a light to medium mist is sufficient. It does not do well in high heat with heavy humidity since it needs to dry sufficiently. Make sure it gets lots of air circulation if outdoors in humid conditions.